Product Management has become an important strategic function in most software and technology services companies. The Function of Product Management is what is often seen as the classic discipline of product management. This focuses on the "what and why" of the products being built and involves capturing the voice of customer, defining and managing product roadmaps, driving release & sprint planning, and effectively prioritizing requirements & grooming feature backlogs.The Business of Product Management is focused on building the foundation for commercial success.

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Joseph is a business and product management leader with a strong technology background and broad experience both in small start-up-like environments (Tivoli and NetIQ) as well as larger PE-backed companies (NetIQ and Sungard AS). Joseph has managed global software and technology services / cloud businesses with several hundred million dollars revenue, launching new products and services and leading business transformations.

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